Monthly Archives: May 2015

Why I Need a Coach: Clarity

I am what you might call a “go-getter.” I’m ambitious, I’m action-oriented, and I make things happen! But, that doesn’t always get me what I want. Or need, even.  Sometimes, being all action lands me into places that have my friends, family, and coworkers clicking their tongues and asking, “what did you expect?” To be honest, sometimes I can’t even recall what I expected; I just wanted to get moving.

One example would be the time I organized and implemented Edmonton’s first vegetarian festival: Vegtoberfest. My idea for it had no end goal – I just wanted to celebrate all the cool veg*n people and veg*n-friendly businesses that I had recently discovered. (And, it was a spoof on the famous festival Oktoberfest… I like playing with words the most!) When it came to the Opening Day and I was called on to give a speech, my words were not as meaningful as they would have been with a clear intention for the festival.  As for judging whether or not to include or exclude an event, I had no criteria. Measuring my success was difficult because I did not know if I had achieved what I wanted to.  All in all, there were a lot of things left out of this transformative experience of mine.

Now, I’m not saying that I wish I had had a blueprint to follow through the whole process. Part of what I love about the experience is that it DID transform me because I had never done anything like it before. And nobody around had done anything like it, either. What I am saying is that it might have been better if I had started with some clarity on what I wanted to achieve. Maybe I would have been better able to explain my idea to the board. Perhaps more people would have clamoured behind the movement if there had been a clear picture of what we were creating. If I had more clarity on what I had wanted the end result to be, it might have reached even more people.

What if I had taken some critical reflective moments and was really clear on what I was going to create? What if I had had a Life Coach?  Thinking back on the event, I realized that having a Life Coach through it all would have been a great idea!  Nobody in the organization had done a project of this size before, so there was nobody there to mentor me through it.   I was a dreamer and I wanted to create my dream; nobody could have given me a blueprint on that vision except myself, too. The right Life Coach would have helped me get clear on what that vision of Vegtoberfest was and how I was going to make that happen.   Working with a Life Coach, I might have worked on boosting my confidence going into the project, so that selling the idea came more easily to me. And – on those days when I felt like I was getting nowhere; when 4 people showed up to an event instead of 40; or when a volunteer cancelled at the last minute – my Life Coach would have been there for support and to refocus me on my bigger vision.

Hindsight, as the cliché goes, is 20:20. The truth of the matter is that I didn’t actually know what a Life Coach did back then. And maybe you don’t either.  I didn’t know what the process would be like, or if I would be able to trust the Coach, let alone feel comfortable meeting with them on a regular basis.

Now I know though, that I could have at least tried having a Life Coach through this transformative project I undertook. Most coaches will offer you a taste of their service before you agree to their service for 3-18 months. An Introductory Session is a great way to really get to know how your coach will support you throughout your journey, and see if Coaching – with the right coach – is the path for you.  No person is the same; not every coach is the same, too.


Are you interested in experiencing Coaching? Contact me to set up YOUR Introductory Session and see if we’re the right fit for you and whatever your project is right now. 

Are you ready to Make Things Happen? Email Koach Karlssen: jodi (at)


veg*n = vegetarian and vegan